How Much Should We Care About Stats?
If you are a blogger, you most likely check your stats. Daily? Weekly? Monthly? Who knows, but almost all, if not all, bloggers check their stats.
Stats show how your blog has grown. They can be wonderful, or they can be saddening. I know I’ve checked my pageviews for the day and found that a tiny number of people came to my blog that day. It’s disheartening. It makes you think, What if no one cares about my blog? If no one reads it, why am I even doing this?
But you have to remember that people DO care about your blog. You might just be having a bad day. Maybe you didn’t post that day.
I have to admit, I probably care about my stats more than I should, and check them WAY more often than I should.
I need to remember: Stats don’t determine your blog’s success. Sure, more popular blogs obviously have higher stats, but are your really blogging for the stats? At least for me, the answer is NO. I’m blogging to help people, to teach them something, to spread my love of books. Yes, I care about the stats. But what makes me happier than a high pageview day is one meaningful comment. Yes, just one. A comment saying, I loved this post! I adore your blog and can’t wait to see your next posts. You’re going to do amazing things! etc is way better to me than a lot of views. A comment like that will make my day. And if multiple people comment on a post? Even better!
Yes, I like seeing that, hey, I got a lot of views on this post! People must have liked it! But how do I know that they actually read and enjoyed it and will come back for more? I really don’t.
A loyal following is better than a higher one. If you have a smaller number people returning to your blog because they love it, isn’t that better than a lot of people clicking on your blog for two seconds, then never coming back? Those loyal followers will comment again and again, and will support you AND be more likely to purchase something from you if you decide to start a business.
Stats do matter. I LIKE looking at my stats! But sometimes, I can get obsessive and check them constantly. The past week, my stats have been low- and I KNOW why! It’s because the last two posts I published weren’t my best. They weren’t helpful, or informative, and I now know that people didn’t like them as much!
One of them was a review. Reviews never get as many views as regular posts, I’m used to that. It just made me sad, that I’d put effort into a post that people didn’t see or care about. And I know that I shouldn’t feel this way. It’s my blog, and I can do what I want with it!
Stats are useful. They tell us what people like to see, and can make you really excited when that number is high. But they can also make you really disappointed when they aren’t as good as you expected.
My good friend Alex from Fiery Reads talked about how she doesn’t check her stats in a recent blog post. Wow. I couldn’t believe it when I heard that! It must be refreshing. But I don’t think I could not check my stats. I like knowing my stats, how my blog is doing, how my latest post is doing.
How much do you care about stats? How often do you check your blog’s stats?
Thanks for reading!