My Number One Tip For Book Bloggers

My Number One Tip For Book Bloggers

While I COMPLETELY believe that there is no right way to blog, I do have advice for book bloggers. I published this post a LONG time ago. And I’ve recently realized that I have one most important tip for book bloggers who feel unhappy with their blogs. I could go on and on about my tips for blogging, but that’s not going to help every single blogger out there. People might even disagree with me! That’s totally fine. But this one tip I have applies to everyone, so I wanted to bring it up here.

I’ve seen people on Twitter sad that their blog doesn’t receive as many comments or views as another blog, or that they don’t receive ARCs like another blogger does, or that they don’t have blogger best friends like another blogger does. These feelings are totally and completely valid: I know I’ve felt them before!

I’ve thought, This blogger has been blogging for only 4 months and already has more followers than me. This is not a fun feeling to have! I felt ashamed when I felt this way. I know you probably have too.

But you need to remember: There is no way to define a “successful” book blogger using numbers and stats.


That’s my number one piece of advice.

Am I a “successful” book blogger? Heck no! I’ve only been blogging for less than a year.

That’s what I say in response to that question. But someone else might think, Hey, you receive physical ARCs from publishers, and I don’t. That makes you successful. 

In my mind, it doesn’t. But in theirs, it does! It’s all objective and different for each person.

While you might be thinking, My blog is nothing compared to [insert blogger here’s], someone else may be thinking, I wish my blog was more like [your blog]. 

With what can we measure blogging success?

Number of followers?

Maybe this makes sense, sure, but a person could have a large follower count with no one actually reading their posts.

Number of comments?

Maybe it’s really their mom and family and in real life friends and close blogging friends commenting. WHO KNOWS.


They aren’t everything. Maybe a person receives a lot of pageviews, but barely any comments.

Number of ARCs?

There are lots of different ways to receive ARCs. Maybe the person who has a lot of ARCs receives most of them from a friend, or is able to go to book conferences a lot. That doesn’t make them more successful than you.

Years blogging?

Sure, if a person has been blogging for five years and another has been blogging for one, you might think the older blogger is more successful, just because they are more experienced. But what if the newer blogger has more followers than the older? What if the newer blogger posts more consistently than the older?

In my opinion, you really cannot measure success with numbers in book blogging.

I was chatting with my friend Jess from Princessica of Books about this topic, and what she said really resonated with me. I completely agreed, and wanted to include it in this post.

Jess was talking about how yes, success is very objective, and to her, success is when she feels good about what she’s posting. She feels successful because she’s happy with where her blog is going.

A quote from her: “You don’t have to be in a state of establishment nor state of “success.” You don’t have to be happy with what you have now, just be proud of where you are going. You know?”

This is such a great point. And really, I’m realizing now: THAT is how I measure success. Or how I try to measure my success. It’s easy to get caught up in the numbers, I know, but there is so much more than that. I enjoy blogging. I’m proud of my blog and what I’ve done and how I’ve improved and where it’s headed. And that’s how I feel successful with my blog.

Next time you’re feeling bad about your blog, DON’T. You are just as amazing as every other blogger out there, and your blog is as well. You can’t define successful for book bloggers with numbers.  

Have you ever felt disappointed with your blog? Do you agree with this post, or do you believe that you CAN measure book blogging success with numbers and stats? Does your opinion match Jess’s, and mine? If so, comment! Let’s discuss!

Thanks for reading,


Sidenote: While I was talking to Jess, she mentioned that another blogger had recently done a post like this. I hadn’t read it, and went to check it out. Immediately realizing that a few of our points were similar, I wanted to mention hers here, just so you know that I am not plagiarizing. Molly did a lovely post here. I had no clue and had never even seen the post title before writing mine. 🙂


39 thoughts on “My Number One Tip For Book Bloggers

  1. This is such a wonderful post! I cannot thank you enough for writing it 🙂 We bloggers do need a reminder now and again as to what exactly success in blogging is because in the end, you chose to blog because you felt like you had something to say. Bookmarked this as a future reminder for me or anyone in need of it 🙂


  2. I really appreciated this post I have just started a book blog and to be honest I don’t really care how “popular” it gets I’m doing it because I think it’ fun. But there is still part of me that wants people to read it, like common I’m funny. But all in all this just for fun right and I’m on a huge learning curve, I pretty much decided to do it out of nowhere and just jumped in. I’m sure it will get easier and better with time, however I liked reading your post to know that I’m not the only one who has had similar thoughts.


  3. Great post Ava! I agree with you. I’m actually just new to book blogging, I just started to blog on June and it’s because I just want to share my thoughts and reviews for books. And blogging also, let us meet more book worms in the community and let us have more friends! 🙂 ❤

    Liked by 1 person

      1. Aww thank you! It’s so nice to see the support out here. I will definitely get in touch with you, thank you that would be great. I will also check out the link as well 🙂


  4. Yep, success can be pretty subjective! I reckon I’m a pretty successful blogger, by my standards. I’m just satisfied with where I’m at right now, how my blog is travelling, and I’m just feeling comfortable, which is how I measure success I think! 🙂 Great post, Ava!


  5. Some very good points, I think each blogger needs to determine their own success. I have been blogging for 4 or 5 years now and while I have a small blog with a small number of followers, I post daily, or nearly daily, I have friendly relationships with several other bloggers and authors who send books for review. I never set out to be a top book blogger, with thousands of followers, I just wanted to share thoughts about the books I have been reading. I like how I can personally interact with each person who comments on my blog or emails me. To me personal attention is much more important that number of followers and arcs. I am always open to interacting with new people and I do try to network more but I am very happy with where I am as a book blogger.


    1. Thank you! I agree, obviously- every blogger has different goals. Wow, that’s really impressive! And so is posting almost every day! My blog is under a year old, and I used to post every other day, but last month I realized that just wasn’t going to work. So I try to post at least two times a week. I think if friends are what matters to you, that’s great that you’re so happy with it! Really, we all desire different blogging successes, and I’m happy with my blog and how far it’s come. The interaction is one of my favorite parts as a blogger.


      1. Posting every day doesn’t work for everyone, I just read a lot of books and that is the only way I can seem to post about all these books! Posting when it feels good is a perfectly good way to blog, that way your posts don’t feel forced or rushed. Blogging is for fun too, that is why we all do it right?! So if it becomes a job and you have to force yourself to post then it isn’t fun anymore. For most, blogging is a hobby, an extension of something else we are passionate about (be it books, or family, or crafts, or beauty) it is meant to be fun and enjoyable. I think as long as you enjoy your journey, then you have found your success.


  6. Thank you for writing this post! It has definitely made me feel better about my blog. I mean, I’ve been blogging for just under a year and I don’t have nearly as many pageviews/ARCs etc as people blogging for half as long! But, I try not to let it get to me because, well, comparing myself isn’t going to make me any happier. And at the end of the day, happiness it what’s most important. I blog because I enjoy it and I don’t want it to make me unhappy. ❤


    1. That makes me so happy! I’m glad the post was useful. It made me feel better while I was writing it! I totally feel you. When someone had been blogging for 6 months, they already had more followers than I did, and I’d been blogging for longer! I just tried not to focus on followers, instead focusing on how far my blog has come. My blog is about 10 months old, and I’m really happy with it, but when you compare yourself to others… IT’S HARD. And that’s exactly it: we blog because we enjoy it. THAT’S what matters.


  7. Ah, girl! Great minds think alike 😀 Don’t even worry about it. I love that you included number of ARCs. I feel a lot of people will see another blogger who gets a ton and think they’re more successful. I’ve definitely done it — which is ironic, considering I don’t even request ARCs at all xD Either way, lovely post. And, of course, I agree with all of it 🙂

    Molly @ Molly’s Book Nook


    1. Thank you, Molly! And of course, your post was wonderful as well- I HAD to link back to it. 😉 I don’t receive many ARCs from publishers, just because I don’t request that many, but as you said, when you see someone with a huge stack of bookmail, it’s HARD! I try not to focus on it, and instead focus on the hugeeeeee tbr pile that already looms over me. 😉

      Liked by 1 person

  8. Great article as usual! I think as long as you are persistent you can be successful on your own level! I have been blogging for almost a year, and the fact that I am still here makes me feel successful, because I am sticking to it, and continuing the adventure!


  9. What an inspiring and motivational post! I have felt discouraged for so many reasons and have contemplated quitting as a blogger because it seems like no matter what I review or what giveaway I host I just can’t seem to gain followers. Yes, I know followers aren’t everything but they’re a key factor in receiving ARC’S from publishers. Which as most know, seems to be the endgame for most bloggers.

    It’s very easy to be discouraged on any of the social media platforms if I or anyone compare ourselves to other more experienced bloggers. So I’m making it a point to not focus on their blogs as much and focus more on my own. To engage with those who engage back. And to stay focused on why I wanted to write reviews in the first place. To share my love of reading!

    Thank you so much for this post!


    1. Thank you so much!! I’m SO glad you liked it. Don’t quit!! I’m sure your blog is AMAZING and so many people love it. It’s HARD to do well with a blog- blogs grow so slowly! But they do grow, and just look at how far you’ve come since that day you published your first post. And exactly! Just remember WHY you started blogging (which is the same reason as mine!) and I’m sure that’ll help. <333 I love this comment, and I'm sure that whenever I'm feeling sad about my blog, I'll be sure to revisit it.


  10. Oh man. This is so true. I’m so unhappy with my blog. I curl into myself thinking about it sometimes. Really.
    But…you know, for tonight, I don’t feel so bad because of this post.
    Thank you

    Liked by 1 person

    1. Oh, this made my day. I’m so, so happy this post helped you.

      I think everyone goes through times when they’re unhappy with their blog, but yours is AMAZING! I know I’ve felt that way before, and it’s hard. So hard. But I think of how far my blog has come, and that makes it easier. If you ever need to talk, feel free to dm me. <333


  11. This is most definitely the number one thing to remember regardless of if you have a book blog or a fashion blog or just a whatever blog. It certainly helps to keep reminding yourself of it, or else you might get into a slump where you don’t enjoy blogging at all anymore, and that’s no good at all.

    Liked by 1 person

    1. You’re right! It really goes for all bloggers, not just book-related ones. And I think that’s very true. Sometimes, I have to look at how far my blog has grown, and that helps. Just last month I was in a slump and it was HORRIBLE. Thankfully, I’m almost all the way out of it. 😉


  12. I agree!! *flails* I think success is VERY different for each blogger, because it depends on what you personally want to achieve right?!? Comments are very important to me! So I do feel successful when I’ve achieved my comment goal. But to other people, pageviews might be the thing they’re after, or landing a coveted ARC! And that’s all brilliant and I hope we can all reach our dreams and goals at some point BECAUSE IT’S SO MARVELLOUS. But I also definitely agree with Jess’ point that success is just being happy with what you’re posting. Yes. And I’m like 99% sure all bloggers wish they were doing things like another blogger at some point.😂

    Liked by 1 person

    1. Exactly!! All bloggers want different things, and we can’t define success. I KNEW comments were important to you (you were actually the one I was thinking of when I included that, haha!!) And that statistic is SO accurate. 😉 I know there’s been times where I’m like “they’ve been blogging the same amount of time as me, yet receive so much more (whatever)”! And it’s hard. But I AM happy with my blog, and that’s what really matters.


  13. I love this post. I often find myself comparing my blog to others, and it’s a terrible thing to do! Everyone is so different. Everyone thinks differently, writes different, reviews different, even reads differently. And so “success” is relative. There’s no way to define it.

    Liked by 1 person

  14. This actually really helped me because I’m kinda new at book blogging, I’ve been doing it for 3 or 4 months. Anyways sometimes I feel like my blog isn’t good enough and I see other blogs and I think wow this persons blog is really successful compared to mines. Even though we’ve both been doing it for about the same time. This post really helped me thanks! I see now that I have to stop being ashamed with my blog and be more excited about it!

    Liked by 1 person

  15. I’m so glad for this post. I feel so much better already, just by reading it (:
    I’ve been blogging for about… 4 months now, and I had my ups and downs when it comed to comparing my blog to others and thinking: ‘is my blog good enough?’
    But then I remembered: Every time I publish a post, it makes me so happy. And isn’t that the most important thing? (:
    I can’t say I don’t get jelous every now and then, but I always try to think of my own blog rather than compare it to others.
    It’s a slow process, and you need to have patience. After all, all those ‘successful’ bloggers were once newbiws like you (:
    Beautiful post. Every new – and even not so new – blogger, should read it ^^

    My blog:

    Liked by 1 person

    1. I am so, so, unbelievably happy that you liked it. Seriously. Your comment made my day.

      I think EVERYONE has had that feeling before- I know I DEFINITELY have. It’s awful, and really makes you feel bad about your blog. And what you said IS the important thing! Your blog will grow with time, but really, that’s not what matters. Blogging makes us happy. That’s why we do if.

      I do get jealous, and sometimes even of my own friends! It’s terrible. But I just think, “my blog gets better every time I post. I like it. Don’t compare it to others.” And that usually helps cheer me up, like you said!

      Thank you so much. <333


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