A couple weeks ago, I started thinking about myself as a newbie book blogger: struggling with post ideas, not sure how much to post, not sure what lengths my blog post should be, worried about stats…And I realized I’ve done blog posts on a lot of those ideas, but not frequency of posting.
So I decided to make that today’s post!
Since I’ve been book blogging for over a year now, I’ve read a lot of blogs (who publish posts at different frequencies) and posted a lot on my own blog. I’ve been through so many different posting schedules, and I want to start off this post by talking about that.
When I first started book blogging, I posted every other day. Consistently, without failure (at first), I would have a post up when expected-even if I had to stay up late the night before getting that post ready.
As you can imagine, that didn’t last too long. I grew out of ideas and became unmotivated to blog. That led to a slump, and not posting much for months. Finally, last month or so, I decided on a schedule. I would post two times a week if possible, and if not, I wouldn’t stress, because it would all be okay. It’s not the end of the world.
And that’s been working for me! I have blog posts planned out for the next two months, and that means I get a start on them early and am not stressed or hating blogging.
Which brings me to the actual point of this post: How often should book bloggers post?
The easy answer? However often you want.
The true answer? However often you want.
There is no ‘book bloggers should do x’ in regards to anything, including how often you post. Your blog is your own, and nothing you do should be only because somebody told you to or someone else is doing it.
Can you get a post out every day and still enjoy doing it? I am so, so impressed. I could never do that.
Can you post once a week and be happy with blogging? That’s great!
Is the most you can do publish a post once a month? That’s still amazing, and it’ll make your readers even more excited for that single post.
Can you post whenever you can, no matter how often that is? That works too!
You do you, my lovely blogger friends, you do you.
But readers of blogs do have preferences, so I asked my Twitter followers how often they preferred book bloggers to post if anyone was curious. The results don’t affect how often I post, and they shouldn’t do that to you, either: I created the poll merely out of curiosity.
As Twitter only allows four options, I chose four different posting schedules and asked my followers which they preferred as readers of book blogs. The results are as follows:
Once a day
Every other day
Twice a week
1-4 posts a month
Honestly, I was surprised by the margin that ‘twice a week’ won by, but it was interesting! It seems that once a day is the least popular posting frequency, which is not what I was expecting.
I’ve made a list of pros and cons for different frequencies of posting, in case you wanted to look at them to decide how often you should post. Don’t let it affect you too much, though: You should post however often you want to.
Posting once a day
More posts for your readers
More pageviews on your blog
Readers can get tired of your posts
Posts become of less quality and rushed
You can get stressed by having to post this often
Posting every other day
More manageable than posting every day
Still is a lot of posts to write, and has the same cons as posting every day
Posting twice a week
Gives you time to write quality posts
Readers look forward to your posts because they know they are coming
Can still be too many posts
Posting 1-4 times a month
Also very manageable
Pretty easy number to hit
Less views than posting more frequently
Readers look forward to when you do post
Posting whenever you can
Gives you freedom
A lot of readers like consistent posting
Can make you lose blog followers
Can bring a blogging hiatus on
Can you tell which is my favorite? Yes, it is posting two times a week, and that is what I do. I would personally recommend it- it’s been working very well for me!- but as I’ve said before, post when you like. No one else’s opinion matters.
How often do you post on your blog? Do you have a schedule? How is that going for you? Have you ever tried a different posting frequency, and how did that work? If you’re a reader of book blogs, how often do you like book bloggers to post? Why?
Thanks for reading!